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4 Expert Tips for Real Estate Agents in 2020

With the real estate market constantly in flux, every real estate agent is keenly aware that they need to work exceptionally hard to stay at the top of their game. Forbes Real Estate Council analyzed the current market and put together a list of tried-and-true tips to boost an agent’s success when they feel that their sales plan may be experiencing a slum. Here are a few of the top tips for real estate agents to help them stay at the top of their game in 2020, no matter the ebb and flow of the market.


  1. Analyze Why Exactly Sales are Slowing

Get granular when you assess why your sales are slowing. In real estate, many agents know that if sales become stagnant, it is likely only a matter of time before they start to fall. While the market being slow may be an obvious reason, agents can put themselves in a position to succeed by digging deeply into the root of the problem.


  1. Consistency is Key

All markers will tell you that consistency is key to a strong strategy. Taking consistency in your marketing, advertising, social media presence, and lead nurturing strategies will create a wealth of opportunities.


  1. Always Have Leads Coming from Multiple Sources

Many agents tend to see one or two lead funnels that are found to be most successful and tend to place their focus there. While this is very important, the best agents have around 5 lead sources that they are constantly nurturing. This will ensure that if one of the top lead sources dries up, they aren’t left scrambling.


Reputation will always be a top priority, never underestimate the importance of creating a well-known name in the community. This means not just standing out because of your success as a realtor, but by becoming active in networking groups, philanthropic activities, and the local Chamber of Commerce.


  1. Mine for Gold in the Most Obvious Place

When sales tend to slow and/or the market tends to dip, many agents immediately jump to seek out the latest and greatest ways to generate leads. Yet, going back to basics and reaching out to past leads, your established database, or simply take time to see what worked in the past.